Type of Project: University Final Major Project
Skills: brand identity, web design, mixed media design
The aim of this brief was to develop a charity with a mission to bridge the gap between younger and older generations, connecting people to improve the issue of loneliness impacting mental health in communities. I chose this brief as the cause is important to me, and I am passionate about creating positive social change through design.
I wanted the charity to be niche and memorable, while being recognised as a charity. I communicated with existing charities such as AgeUK, as well as speaking to healthcare workers who have worked with older people. If I’m aiming to connect people, I needed to make connections. Communicating with the public to understand whether they would partake in skill-sharing events was key. Visually, I wanted the brand to appear trustworthy and creative, so I stuck to a simple typographic logo with a creative symbol aspect, which carried consistently throughout the branding.
Type of Project: Competition (D&AD 2021)
Skills: typography, identity, mixed-media design
Don’t Censor My Menopause is a campaign designed to break the stigma surrounding the menopause. It allows anyone who experiences the menopause to join a safe space to share their stories and support each other, while educating those who may not be fully aware of the impact it has on some people’s lives. The menopause is often seen as a taboo subject, so the aim of this campaign is to create a healthy, open conversation - destroying the idea that the menopause is something to stay silent about.
Type of Project: Client based, University brief
Skills: illustration, motion graphics, strategy
Males Allowed were a Plymouth-based men’s mental health organisation, encouraging men to reach out about struggles they might be facing. This short animation promotes a message from the organisation. The visual used is a man weightlifting (something which could be seen as stereotypically ‘masculine’), however, the weights are metaphors for the struggles the man might be bearing on his own. The piece shows another man reaching out to support him, alongside the message: ‘You don’t have to carry the weight alone.’. This was used on the Males Allowed social media platforms to encourage more men to access the support provided.
Type of Project: University brief
Skills: illustration, identity
Unreal is a perfume designed to portray the experiences of those experiencing depersonalisation/derealisation disorder (DPDR).
It represents what a dream-like state might look like visually, as well as how a dream-like state might smell - this information was gathered from surveying people on what shapes, colours and smells might represent their dreams. This perfume aims to promote awareness of DPDR through informational leaflets contained inside the packaging, as well as all of the profits (in theory) being donated to the Unreal charity - a UK-based charity which aims to support those experiencing DPDR.
Type of project: College brief
Skills: illustration, motion graphics
The aim of this project was to raise awareness of Depersonalisation/Derealisation disorder (DPDR). DPDR is a mental health condition which affects around 1-2% of the UK's population. The condition is often left undiagnosed due to lack of awareness, making it difficult for sufferers to get help. I believe creating visual representations of some mental health conditions helps others to understand what people may be feeling, and moving image is a really powerful way to do this in modern day. This project was my first time working with rotoscope animation, and with Adobe Animate. I was driven by the desire to raise awareness for DPDR, as well as having the motivation to push myself to learn something new.
